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The evaluation methodology used is qualitative technique and evaluation sort is descriptive. Knowledge assortment methods used assertion, interview and documentation. The speculation used on this analysis is the speculation of shopper society or Shopper Society developed by Jean Baudrillard . The place Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the frequent public makes use of the symbolic value and mark worth often called hyper-reality. The outcomes of this analysis point out that the occasion of know-how has a task within the number of symbolic worth and signal worth by individuals in consuming commodities.
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