Mr. Schlossman and Mr. Harris met in 2011 once they have been working at BPMW, a vogue public relations firm. Mr. Schlossman wrote a males’s put on weblog, Sartorially Inclined, and the 2 began a video collection, “Vogue Bros,” at Complicated Media in 2014. Two years later, they debuted the podcast “Failing Upwards,” which acquired scooped up by the digital media firm Barstool Sports activities. They began “Throwing Matches” quickly after making their exit from Barstool.
Mr. Harris, who grew up in New York Metropolis, and Mr. Schlossman, who grew up in a New Jersey suburb, arguably got here into their very own as podcasters in 2018, when the actor (and occasional males’s put on arbiter) Jonah Hill was a visitor on “Failing Upwards.” He appeared on the brand new present in 2020, participating in a protracted dialog that touched on self-acceptance, golf garments and his admiration for the 1993 comedy “Surf Ninjas.”
The podcast is now on the middle of a social-media constellation that features a Reddit web page and Instagram and TikTok accounts. On Discord, a preferred platform with crypto fans and players, followers interact in discussions — spurred on by the duo — on subjects that lurch from the designer Mike Amiri as to whether a listener would keep loyal to the pod if Mr. Harris slept with their ex.
Ben Lankford, who turned a “Throwing Matches” listener whereas residing in Nashville, described the “Throw Gang” as “a cool neighborhood of like-minded individuals who have no less than a tangential curiosity in vogue.” Final summer time he purchased a ticket ($69) to attend a “Throwing Matches” gathering in New York that he had heard about on Discord. “That is the place I met so lots of the good associates I’ve within the metropolis now,” stated Mr. Lankford, who ended up transferring to Bushwick, Brooklyn.
Mr. Harris stated the present’s followers tended to be younger males in search of recommendation. “Possibly they’ve moved out of their hometown and so they’re on the lookout for an older-brother-type determine to inform them what to put on, what to hearken to, what to observe, what to do, the place to drink, the place to eat ,” he stated.