Almost 47%[1] of visitors exit a website if it takes longer than 2 seconds to load, which shows how short the human attention span has become. To keep your audience engaged, you need a website with good speed and high performance, which a reliable web hosting service can ensure.
Web hosting is a service that offers storage and infrastructure for your website. In this blog, we will discuss some tips to boost website speed and performance through your web hosting server.
Tips to Boost Website Speed and Performance?
1. Image Optimisation
Image optimisation is the best way to boost website speed, as larger images can significantly affect it. Some of the best techniques you can use to boost website speed include
● Compress Image
You can use some powerful online tools to reduce the image size without sacrificing loading quality. Compressing the image can significantly boost your website’s speed.
● Right Format
Using the right format for different types of files can also help boost website speed, such as JPEG for photos, PNG for detailed graphics and SVG for scalable icons and logos.
● Implementing Lazy Loading
Load images only when they are seeable on the screen to boost page speed and loading time, which can help with user experience.
2. Enable Browser Caching
Browser caching is another great way to boost website speed. It allows the loaded content to be stored in the browser for easy retrieval. This way, if visitors visit again, they don’t have to download the same web server resources again. Browser caching stores the image in the browser, significantly reducing the loading times.
3. Design Level Optimisation
Design optimisation techniques are great when you want to boost website speed and performance. These techniques include
● Mobile First Design
That means prioritising your website with mobile-friendly designs for faster, streamlined performance.
● Adopt Simple Design
Adopt a clean and minimalistic design, using what is important to boost the website’s speed.
● Limit Stuffing Visual And Animation
Make use of limited animation and visuals to ensure fast loading speed.
4. Best Quality Web Hosting Plan
Choose a web hosting provider that offers features and hardware that boost website speed. These include using SSD instead of HDD, systematic speed optimisation, free CDN, unlimited bandwidth, and tools to carry out website performance tests.
5. Use Reliable CDN
A CDN is a great tool for boosting your website speed. It basically caches your website copies on several different servers, spreading them across different locations for quick retrieval. So, when a request is made to the browser, the CDN delivers the content from the nearest server location, reducing the time it takes to transfer data.
6. Conduct Regular Monitoring And Testing
You can use different website speed testing tools to check website speed. Some of the famous tools used include Google PageSpeed Insights and GTmetrix.
These tools give you detailed insights into website performance and actionable recommendations for boosting your website speed.
7. Clean Plugins And Optimise Code
Poor coding or stuffed plugins can significantly affect your website speed. Therefore, carry out regular website performance testing and audits, ensuring you terminate any outdated, unneeded, or redundant plugins.
Conclusion
Boosting website speed with these simple techniques can ensure better engagement. The techniques include optimising images, enabling browser caching, design-level optimisation, and picking an optimised web hosting plan.
So, start now!
Run a website performance test and implement these tips to take your website engagement to the next level.
